Scholarships Campaign 2024
The 2024 Scholarships Campaign aimed to increase awareness of available scholarships, dispel misconceptions (such as the idea that only high-achieving students are eligible), and ultimately drive more student applications.
Approach
We executed a high-impact, multi-channel approach, incorporating email marketing, social media, and digital signage.
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Campaign lead, Emma Lewis, sent out all-student emails, ensuring broad reach and engagement.
Promoted scholarships in The Know student newsletter, reinforcing key
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Created and scheduled targeted posts and stories to promote key messages.
Positioned scholarships as accessible and essential for students facing financial or personal challenges.
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Deployed eye-catching digital displays across all campuses.
Results
Scholarship applications nearly doubled year-on-year. The final email campaign drove 800+ new applications.
Dispelled misconceptions and barriers around eligibility.
Boosted accessibility and engagement,
connecting students with vital scholarship opportunities.
