‘What’s On’ & ‘Need to Know’ Campaign 2024
The Student Communications Team runs two key Instagram Story series to engage students:
What's On (Mondays) – Promoting
upcoming student events for the week.Need to Know (Wednesdays) –
Highlighting student services and support.
While these stories provided valuable information, their original designs were unengaging, with cluttered text, inconsistent formatting, and unclear calls-to-action (CTAs).
Approach
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I scrapped the outdated, block-text for resized imagery from existing campaign designs, creating a cohesive and professional look and feel.
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Tailored messaging to suit Instagram’s fast-paced story format, using short, engaging captions that immediately grabbed attention.
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Added concise, action-driven CTAs (e.g., “Register now” or “Reach out”) to boost engagement and conversion.
BEFORE
AFTER
Results
Featuring tailored Instagram story content with concise copy and action-driven CTAs lead to a 151.7% increase in impressions and a 17.4% boost in engagement when compared to the previous year.
